This brochure was created as a cross selling tool for our Sales Divisions: Information Technology, Digital Copiers & Printers, Service & Supplies and Mailing Systems. It was used in customer proposals, bid responses and as an internal tool to educate new employees.
This invite was used to market the Annual ESI Open House Event in our Virginia Beach location. At the time we had just moved into 3 new buildings and I wanted to include them in the design concept for the show. The event had great results, we had a record 330 customers show up.
This card was 1 in a series of 12 used to market ESI’s President’s Club trip. We mailed postcards to each Sales Reps home as a reminder and to peak the interest of their significant other. All Reps exceeding their annual quota were treated to an all expenses paid vacation to Cost Rica with their spouse.
The cover design was used for our Technology Training Center Course Catalog. The collateral was setup in print, direct mail and html, and sent out to the faculty and students.
I think in my 10-year tenure at ESI, I can honestly say that I have designed more than 500 data sheets for the Sales Force. The funny thing is, the hardest part of the job wasn’t the design or content development. It was trying to find space in the office and intranet to display all the collateral.
Showing my support for the Leadership Hampton Roads, I volunteered to design an invite for an upcoming ballet event. I had a lot of fun with this project — the grace, balance and beauty of the ballet really inspired me in the design concept. The graphics, colors and fonts really seemed to come to life, I get lost in the design every time I look that this piece.
These 2-flyers below were created to market quarterly digital copier and printer events at ESI. We did statewide shows in Virginia Beach, Richmond and Roanoke, Virginia. All the events were hosted off campus and paid for with vendor MDF funding.
This was on of my favorite projects to work on at ESI. Being a big kid, there is nothing more fun than getting to play with toys. We worked with a promotional company to customize ESI remote control Ferrari’s with working head lights, break lights and turn signals. We also put decals on the car with the customers name on each door and licenses plates. The campaign was setup so that the customer received a remote control car with no remote and a manged print services brochure. To get the remote to the car, the customer had to schedule an appointment to review printer cost savings. We mailed the cars out to a targeted mailing list of 50 customers, the project had a 38% close rate.
The previous version of this brochure was extremely text heavy and read like a book. People move and react way too fast anymore for such a wordy piece of collateral, so I switched up the game and went with eye popping graphics with short paragraphs and bullet points.